Broadcasting to OTT services and social platforms

CUSTOMER'S TASK

• Implementation of robust broadcasting to OTT services such as Yandex.TV, Lime HD, Peers TV, and social platforms in SD format (2015);
• Migration from SD to HD format (2021).

SOLUTION

Implementation of a transcoding system based on the Elecard CodecWorks transcoder for broadcasting to various platforms. Upgrade of the software to the latest version for HD broadcasting.

RESULT

• Robust broadcasting in HD resolution
• Quick implementation
• Solution scalability
• Loyal viewers thanks to better video quality
• Growth of channel audience and increased television rating point

SOLUTION IMPLEMENTATION

Deployment of the encoding solution based on Elecard CodecWorks. An SDI 1080i signal is encoded into AVC HD/AAC and streamed via RTMP to multiple servers. Elecard RTMP filter makes it possible to easily set the required broadcasting parameters for social networks or websites. It enables effective streaming to the specified web-source without any other additional settings.

Feedback

"We have chosen Elecard CodecWorks for its easy integration and low cost. The solution has an intuitive interface, and it is possible to scale the system in the future. Due to easy installation and professional technical support service, we managed to organize broadcasting to OTT services and social networks within a short time. When switching to HD format, the Elecard's solution helped us to expand the audience, increase the channel's rating and get positive feedback from viewers."

Pavel Romanyuk, chief engineer